Event hosted by: AZCREW
Brand Balance in CRE: Mastering Your Image and the Company's
![AZCREW Board Members](https://assets.crewnetwork.org/image/upload/t_cms_feature_event/v1720830664/organization-assets/azcrew/event-photography/board-image-brand-balance.jpg)
Join us for an engaging panel discussion on mastering the balance between your personal brand and the brand of the company you represent in the CRE industry. Our expert panelists will share invaluable insights and strategies to enhance your marketing skills.
Ashley Richards, Owner/CEO of E Squared, will share her expertise on innovative branding strategies and the importance of authentic personal branding. Stacey Hershauer, Principal of focusAZ, will delve into the nuances of aligning personal and corporate branding in a competitive market. Danielle Feroleto, Owner/President of Small Giants, will provide practical tools and techniques for effective brand management and marketing. Kristen Hernandez, AZCREW Board Member and Director of Marketing with RED Development will moderate.
You will learn from these industry leaders how to successfully balance and enhance both your personal brand and your company's brand, using the latest marketing trends and tools.
Itinerary
8:30 - 9:00 AM Registration and networking
9:00 - 10:00 AM Professional Development Program
Panel
![Ashley Richards Headshot](https://assets.crewnetwork.org/image/upload/t_cms_bio/v1720831628/headshots/ashley-richards.jpg)
Ashley is a seasoned marketing executive with 15 years of experience in implementing digital strategies that revolutionize businesses. She has worked with an impressive array of clients, including Fortune 500 companies, AZCREW, Commercial Real Estate Brokerages, and Shopping Centers across the country. Ashley’s deep expertise and passion for marketing enable her to drive exceptional success for her clients in the digital arena.
![Stacey](https://assets.crewnetwork.org/image/upload/t_cms_event_speaker_multi/v1721830138/headshots/stacey-hershauer.jpg)
Stacey Hershauer is principal of Phoenix-based focusAZ, a full-service marketing and public relations firm specializing in commercial real estate. With over 25 years of targeted CRE experience, Stacey has developed a keen understanding of the commercial real estate cycle, fostered deep media industry relationships and deployed a portfolio of forward-thinking, award-winning communications initiatives and brand roll outs.
![danielle feroleto](https://assets.crewnetwork.org/image/upload/t_cms_event_speaker_multi/v1721666162/headshots/danielle-feroleto.jpg)
Danielle Feroleto is the President and CEO of Small Giants, a full-service marketing agency headquartered in Phoenix, Arizona. Feroleto has dedicated the last 25 years of her career to growing companies in the AEC industry through marketing. She is recognized for her strategic approach, strong networking practices, creative marketing strategies, and practical training skills.
![Kristen Hernandez Headshot](https://assets.crewnetwork.org/image/upload/t_cms_bio/v1705952313/headshots/kristen-hernandez.jpg)
Kristen Hernandez
AZCREW Board Member
Moderator
Registration Options
Deadline to register is October 17, 2024.